Why do I need one? I can talk to the business owners! I can explain all of the advantages of having one of my Bitcoin ATM machines in their location. I know how to find the best, high traffic locations. “I’m an entrepreneur, after all, aren’t I?”
Few machine owners realize and are prepared to make dozens and even hundreds of calls upon businesses that’s sometimes required to secure good, quality locations. One of the most important steps you can take to get the very best locations for your machine is to use a professional locator for securing your locations.
Very often the excitement of owning a Bitcoin ATM business wears off quickly when a machine owner tries to get quality vending locations for his or her equipment without using a professional locator. Facing repeated rejections when proposing placing machines at local businesses can deter even the most savvy machine owner turned locator. As a vendor you always need to place yourself squarely in the shoes of the person who would be providing you a location. The local business owner will ask the obvious question,
“Why should I let you put your machine in my location?”
At this point you need all of the answers, not just some of the answers. You need to be able to express them in such a powerful and confident manner that convinces the business owner to agree to let you locate your machine there.
Can you? A Locator gives you the objectivity of a third party representing you who has had this exact conversation hundreds, maybe thousands of times.
There are ten different ways to lose the placement altogether and many more ways to leave a significant amount of money on the table when securing locations while not giving the right answers to a business owner’s questions. You have to be able to give the right answers.
You need to know ahead of time what he or she wants to hear.
A locator may or may not have relationships with business owners in your area but you can be sure he can speak the language of the business owner, describe placements he has made of the exact machine in neighboring communities, and talk through the earnings figures better than you. He’ll know when and whether to pay a commission and how to negotiate the best deal for you. He will understand your need to contain your machines within a confined route.
A good locator may well be your best source of information when it comes to growing your business and expanding your route. And…He understands how to help you beat your competition!
So if your locator delivers both more locations, and higher profit locations, he has likely earned his fee long before you even start to factor in dealing with the aggravation of negotiations every day with neighborhood business owners whose own American Dreams are not unlike yours. Just what you save on headaches and heartaches alone may make your locator your best investment.
Just like all Bitcoin ATM machines themselves, all locators are not created equal.